Lately I’ve been noticing a trend in fast-food commercials.  It seems as though every single ad mentions that they are now staying open later.  Wendy’s even has the ‘Eat Great, Even Late’ slogan, and Denny’s has gone so far as to base their entire new advertising campaign on the fact that they’re open late.  I thought this was kind of strange at first, but then I realized that it was actually a pretty good strategy.

Ad Exec1:  “We should start focusing our ads on our food’s main appeal.”

Ad Exec2:  “You mean the great taste?”

Ad Exec1:  “No, the food tastes terrible.  Lets just talk about its hours of availability.”

But, really, it’s pretty obvious who the fast-food companies are targeting by advertising their late night hours.  They’re going after people who are drunk, high, or just really sleepy – basically anybody with impaired decision-making capabilities.  They must have finally come to the realization that nobody in their right mind would want to eat their food.

Person1:  “I think we should go to Taco Bell.”

Person2:  “I think you may have a problem.”

Pretty soon the fast-food companies are going to start advertising towards Alzheimer sufferers and head-wound victims.  “Eat great, even late… or if you just don’t know any better.”

-FG

Deleted Scene:

Person1:  “I still have horrible memories of my dad coming home drunk at night.”

Person2:  “Did he beat you?”

Person1:  “No, he brought home McDonald’s food.”

Person2:  “That monster!”

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